what I love about Attune

Over the past 3-4 months, I have been working hard crafting the first version of Attune. To celebrate launch, I want to tell you what I love about Attune. Yes, you can check out the Attune website and learn about the features and the roadmap for Attune. But I wanted to specifically tell you what I love about Attune and why I use it regularly. In fact, I use it so much that I have nearly twice as much data as anyone at Pancake Technology or in the beta program.

 

1 – Notes

Most task applications severely constrain what you can do with text. Most of the time, the notes/comments field is secondary to the application, almost like it’s tacked on at the end as an after thought. The problem is that most of the time, the first stages of organization are inherently free form. I find myself over and over again starting off projects with just general thoughts, maybe some informal bullets in the text. Even the later stages can benefit from descriptive text.

For me, being able to create these notes as the thoughts start to flow and later use them in the context of a more structured project is huge. This has always been a huge gap in most task applications. Since notes are items just like everything else in Attune, you can take your notes and relate them to as many task or projects as you desire.

This is something we are going to greatly expand going forward. We love products like Evernote that let you capture rich content from almost anywhere and remember it. That’s why “notes” is the first integration point we are working on.

 

2 – The Flexible Structure of Attune

Attune’s ability to link any item as a child to any other item allows for incredible power in organizing your space. Productivity apps have long enforced a strict hierarchical structure on users. Tagging systems have helped a little to alleviate this issue, but they are far too informal to be effective. Attune, on the other hand, works much more like the web than a strict hierarchy. On the web, the same page can be linked from anywhere it’s relevant. You didn’t have to copy it to a new place and try to keep changes synced across all the copies, you simply pointed to the original.

In much the same way as the web links pages together, Attune links items together. You have one copy of your note that can be linked from anywhere else in your Attune workspace to put the information at your fingertips whenever you need it. Attune’s use of drag and drop makes this linking super easy and intuitive.

 

3 – Attune is Fast

This isn’t on the official feature list for Attune, but thanks to a fast native front end and a fantastically fast database running in the cloud, Attune is very responsive. It feels like the data is local on the user’s machine instead of hosted in the cloud. You just don’t notice it aside from an occasional network issue. And it’s no secret that responsive apps are much, much, much more pleasant to use.

What’s more, there are changes coming in the future that promise to make it even faster. As we roll out to iPhone and iPad, we want Attune to be lightning fast over 3G. It’s going to be beautiful.

 

These are my favorite features of Attune, what are yours? Be sure to leave a comment if you have one!

 

Attune. Keeping you in tune with everything you need.

 

If you want to know more about Attune, check out the website, or if you want to check it out in the Mac App Store, you can always just…

 

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surely someone has done this before

It’s that feeling you get when you start something you’ve never done before. The “I have no idea where to begin” feeling. You know a thousand people have already figured this out and you just want to know what to do, how long it will take or what the end should look like. How do I learn a language? Build a deck? Paint a room? Start a blog? Write a book? Run a marathon?

The first place I turn in situations like this is Google. It doesn’t take me long to find a few good blogs, how-to articles and a Wikipedia article about whatever it is I’m working on. Perfect. But here’s where I have to start jumping hurdles. I’ve found a few great references to move me forward but I’m now completely on my own for execution.

surely someone has done this before

I have thousands of web pages with simple text but what I need now is some data that my productivity app can understand. Wouldn’t it be great if my productivity app could grab templates or guides that it understood from those sites too? The authors of those sites have gone through all this trouble to share how build the perfect blog but the app you use to help you -do- things hasn’t learned squat from it.

surely I’ve done this before

There’s another side to this as well. Things that I do all the time may require repetitive productivity work. What we need is a “checklist” of sorts, except that it includes my calendar, email, tasks and social networks as well as things. Take something as simple as blog maintenance. For every blog post I have the same basic steps: pull an idea of my running idea list, create a draft, proof the draft, schedule a post time, post it on various social networks, respond to comments periodically. It’s not rocket science but I think it would boost my productivity immensely if my productivity app could track the 3-5 blog posts that are somewhere along that timeline. It would be even better if it could automate some of the steps like posting to social networks.

this has been done before, and I can do it again

This is what I’m hoping for. A productivity app that can utilize project guides from the experienced, allow me to create templates for things I do a lot and automate some of the simple computing tasks I do all the time. A productivity app this powerful doesn’t exist.

Yet.

Welcome to the Productivity Revolution.

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lost behind the barrier

What we have is a data problem. It’s not that we don’t have enough data — usually — it’s just that it’s just far too difficult to get the data where we want it. There are almost intangible barriers fighting against us. They don’t want us to bring it all together. They are intangible because, technically, you CAN do it. It’s just such a pain, even for the technical guys.

As a trivial example, I have some contacts on my Mac in the Address Book app, some in my GMail account, some on my iPhone, friends on Facebook, tweeps on Twitter, business cards, people with blogs, my corporate email contacts and random other people I meet like the Starbucks baristas. I have some duplicates across most of those places, which  makes it more complicated. Sure, there are one-off solutions to integrate this app with that one, but I could spend forever just trying to get ALL of my contacts organized.

It’s frustrating and I’ve never successfully done it the way I want it because it’s just too much trouble. Way too much trouble.

our data is lost behind the barrier

This is going to change. I want one place to pull it all together that isn’t Facebook, isn’t Twitter, isn’t GMail, isn’t this or that necessarily. Facebook is for connecting with friends, not keeping contact info. GMail is for emailing people longer messages, not for messaging my Twitter contacts with 140 characters. All of these apps have their own focus, their own utility and it is decidedly not keeping all of my contacts organized. Nor should it be.

To say it another way, I like Facebook (most of the time), but I want it to stay Facebook. I like my GMail, but I want it to stay focused on being the best email app it can be. I want something else, something that will pull all of this together, keep it in sync and help me use all of these apps I have more effectively in concert.

What is this magical thing? It’s my productivity app. It is the central hub for everything that I want to accomplish today, this week, this year or in life. I want it to maintain my integrated, single version of the world because that’s why it exists — to keep all of my stuff organized, coherent and focused. Productivity apps this comprehensive don’t exist.

Yet.

Welcome to the Productivity Revolution

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